Moreton Island is only a 90-minute barge ride from Australia’s third largest city, but once you get there you feel like you’ve been transported into a world a million miles away.
In the hour-and-a-half it took to get from Brisbane to the beach we could feel the city stresses becoming a distant memory, much like the disappearing view of the city from the back of the boat.
Despite being so close to a capital city Moreton Island is relatively free from the crowds, particularly in off-peak times.
A company’s website is one of its most important marketing tools.
When prospective clients and customers are researching a product or service they invariably visit the company’s website.
Prospective employees also look at an organisation’s website when deciding if they would like to apply for a job.
Yet many business websites are a poor reflection of the business and discourage customers and potential employees unnecessarily.
So what are the five biggest mistakes businesses make in their website copy and how can you avoid them?
In a sign that we’re well and truly in the grips of a midlife crisis, my partner and I have decided to hike the Inca Trail to celebrate our 50th birthdays this year.
We thought that a trip to the 15th century Incan city, Machu Picchu, would make us feel young. After all, there’s nothing like standing beside a 600-plus year-old ruin to make you feel like a spring chicken.
Admittedly, after hiking for four days across mountainous terrain, possibly battling altitude sickness, we may feel like 90-year-olds. Continue reading
While many people dream of working from home for the flexibility and freedom it provides, one of the biggest advantages I’ve discovered is that it leads to increased productivity.
Cutting out the commute
When I do have to go into an office, my commuting time there and back can take more than two hours.
While many use their commuting time in a constructive way – responding to emails, listening to podcasts, making phone calls – there is a lot of wasted time when you’re stuck in peak-hour traffic or on a bus that is travelling at snail’s pace.
Instead of spending time commuting, I can use that time more productively either working or carving out some personal time for exercise, relaxation and family. Or online shopping! Continue reading
Often one of the biggest mistakes businesses make when introducing an initiative or implementing a change is ineffective communication.
Developing a communication plan is a simple way to ensure that the message you want to get across is getting through to the right people.
While developing a plan doesn’t guarantee success, it does allow you to take a much more strategic approach to communicating the initiative or change, which creates a greater likelihood of a successful implementation.
These are some of the things you should consider when developing a communication plan: Continue reading
