Don’t make these five website mistakes

A company’s website is one of its most important marketing tools.

When prospective clients and customers are researching a product or service they invariably visit the company’s website.

Prospective employees also look at an organisation’s website when deciding if they would like to apply for a job.

Yet many business websites are a poor reflection of the business and discourage customers and potential employees unnecessarily.

So what are the five biggest mistakes businesses make in their website copy and how can you avoid them?

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Want to improve your productivity? Work from home

While many people dream of working from home for the flexibility and freedom it provides, one of the biggest advantages I’ve discovered is that it leads to increased productivity.

Cutting out the commute

When I do have to go into an office, my commuting time there and back can take more than two hours.

While many use their commuting time in a constructive way – responding to emails, listening to podcasts, making phone calls – there is a lot of wasted time when you’re stuck in peak-hour traffic or on a bus that is travelling at snail’s pace.

Instead of spending time commuting, I can use that time more productively either working or carving out some personal time for exercise, relaxation and family. Or online shopping! Continue reading

How to write a communication plan

Often one of the biggest mistakes businesses make when introducing an initiative or implementing a change is ineffective communication.

Developing a communication plan is a simple way to ensure that the message you want to get across is getting through to the right people.

While developing a plan doesn’t guarantee success, it does allow you to take a much more strategic approach to communicating the initiative or change, which creates a greater likelihood of a successful implementation.

These are some of the things you should consider when developing a communication plan: Continue reading

Seven tips for effective written business communication

We live in an age of information overload where every day we are inundated with emails, social media feeds, text messages and web content.

The challenge for businesses is how to cut through this flood of information when you have something important to communicate to your clients or employees.

Follow these seven steps to make sure your communication is clear, concise and gets results.

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How to make your business stand out from the crowd

Unless your business is supplying knitted jumpers for unicorns, you are unlikely to be the only one of your kind in the marketplace.

Whatever your business – solicitor, accountant, fashion designer – there are other businesses offering similar products or services.

So how do you make your business stand out from the crowd?

You need to identify what makes you different or, in marketing terms, your USP (unique selling proposition or point).

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