A company’s website is one of its most important marketing tools.
When prospective clients and customers are researching a product or service they invariably visit the company’s website.
Prospective employees also look at an organisation’s website when deciding if they would like to apply for a job.
Yet many business websites are a poor reflection of the business and discourage customers and potential employees unnecessarily.
So what are the five biggest mistakes businesses make in their website copy and how can you avoid them?