How to make your business stand out from the crowd

Unless your business is supplying knitted jumpers for unicorns, you are unlikely to be the only one of your kind in the marketplace.

Whatever your business – solicitor, accountant, fashion designer – there are other businesses offering similar products or services.

So how do you make your business stand out from the crowd?

You need to identify what makes you different or, in marketing terms, your USP (unique selling proposition or point).

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Three tips for presenting to a group

freestock_32604415Have you ever expressed your apprehension about speaking in front of an audience only to be given the advice of picturing everyone in their underwear?

Don’t do this. It’ll put you off what you’re trying to say and may lead to a fit of the giggles.

Both responses will make you look unprofessional or a little unhinged.

Instead of picturing half-naked audience members, try these three tips the next time you need present to a group:

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