One of the top complaints in any organisation is the number of emails people receive every day. It is closely followed by: ‘why can’t people clean up after themselves in the kitchen’. But that’s a subject for another day.
So, if you don’t want to cause email rage, here are three things not to do:
Send long, rambling emails that have no clear call to action
We’ve all received those emails that include the full back story to an issue, spelt out in excruciating detail, that don’t have a point.
A company’s website is one of its most important marketing tools.
When prospective clients and customers are researching a product or service they invariably visit the company’s website.
Prospective employees also look at an organisation’s website when deciding if they would like to apply for a job.
Yet many business websites are a poor reflection of the business and discourage customers and potential employees unnecessarily.
So what are the five biggest mistakes businesses make in their website copy and how can you avoid them?
