Don’t make these five website mistakes

A company’s website is one of its most important marketing tools.

When prospective clients and customers are researching a product or service they invariably visit the company’s website.

Prospective employees also look at an organisation’s website when deciding if they would like to apply for a job.

Yet many business websites are a poor reflection of the business and discourage customers and potential employees unnecessarily.

So what are the five biggest mistakes businesses make in their website copy and how can you avoid them?

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Want to improve your productivity? Work from home

While many people dream of working from home for the flexibility and freedom it provides, one of the biggest advantages I’ve discovered is that it leads to increased productivity.

Cutting out the commute

When I do have to go into an office, my commuting time there and back can take more than two hours.

While many use their commuting time in a constructive way – responding to emails, listening to podcasts, making phone calls – there is a lot of wasted time when you’re stuck in peak-hour traffic or on a bus that is travelling at snail’s pace.

Instead of spending time commuting, I can use that time more productively either working or carving out some personal time for exercise, relaxation and family. Or online shopping! Continue reading

How to write a communication plan

Often one of the biggest mistakes businesses make when introducing an initiative or implementing a change is ineffective communication.

Developing a communication plan is a simple way to ensure that the message you want to get across is getting through to the right people.

While developing a plan doesn’t guarantee success, it does allow you to take a much more strategic approach to communicating the initiative or change, which creates a greater likelihood of a successful implementation.

These are some of the things you should consider when developing a communication plan: Continue reading

Tips for writing successful awards’ submissions

If you’ve ever dreamt of standing on a stage, holding a little gold statue aloft as you thanked your family, friends and pet poodle, your dream may not be as fanciful as you think.

While you’re unlikely to win an Oscar – unless Meryl Streep has signed up for this blog – you and your organisation may be stars in your own industry.

The Telstra Business Awards are well known for their annual small and medium business awards, and most industries and regions have their own business awards’ nights.

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Quit overusing capital letters

Writing Well: Tips to help you to improve your writing

Why do People keep Overcapitalising words that Don’t require capital Lettters?

As the first sentence demonstrates, it’s hard to read text when random words are capitalised. Why then do so many people use capital letters incorrectly?

Often people will use a capital letter for a word to signify its importance. In business writing people will refer to their ‘Clients’ or to ‘Employees’ as they are important to the bushiness. However, neither word warrants a capital letter unless it starts the sentence.

What then are the rules for using capital letters?

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